Media Literacy

Radio Advertisements

You will create your own radio advertisement for an imaginary company or product.  You will design a logo for your ad to accompany a 25-60 second audio production which will be posted online.  

You will need to write a script, hire actors, prepare music. Be sure to include a clear and interesting script that motivates a specific audience to buy your product or service.  You will also include a short discussion about your ad; what the overt message, implied message, and target audience are for your product or service.  Include a copy of your product's or service' logo. Due Dec 22.

Steps

1) brainstorm ideas for your product or service

                -name of product

                -what will the logo look like?

                -music (if needed)

                -actors

2) write your script (be sure that each actor is clearly labelled and include the kind of inflection needed in their voice)


3) at the end of your script include a three paragraph discussion in which you tell me what the overt message, implied message, and audience is for your ad.

remember: The definition of implied is something that was hinted at or suggested, but not directly stated. 

                   The definition of overt is something that is directly stated.  What clearly happens in the ad.

 

4) record your script (if you are unable to do this arrange for a recording time with Mr. Dewey)


A sample script and discussion page can be found HERE.

Cookie Juice









Old assignments:

Radio Advertisements

You will write a short essay (about 1-2 pages) that talks about the overt and implied messages from one of the advertisements below. Overt messages in media are what we are directly told.  Implied messages in media are present, but we have to infer them.

Tell me which ad you have chosen and describe what happens in detail. (overt message) 

What is the purpose of the advertisement?  How do you know? (implied message)

Talk about the intended audience for this advertisement.  Who is supposed to listen to the ad?  Is it effective?  Why do you think so?

A sample essay can be seen here.  

You will be graded based on the amount of detail you provide, how clear your opinions are, spelling and punctuation.  Due...1 week.

YouTube Video


YouTube Video


YouTube Video


YouTube Video


YouTube Video


YouTube Video


YouTube Video


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